Industrial B2B client LF Manufacturing (LFM) came to us with a 30-year track record in the world of fiberglass tank manufacturing. With growing opportunities in non-traditional market segments, the challenge the company faced involved telling a consistent story and maintaining a uniform, disciplined brand message. Branding work followed an Ignite strategy project with key players from LFM’s top management, rank and file employees, and even customers. Soon the results were rolled out across the company’s website and digital media outlets.