Over the weekend, my friend and advertising’s self-appointed inquisitor-general, Bob Hoffman, republished part of a brilliant article he wrote 11 years ago on the connection between branding and happiness. It is too good not to share. The piece was called Everything You Need To Know About Branding On One Little Page. Of branding and happiness, Hoffman explained:
Writing in his blog this past weekend, Hoffman reminisced:
This guy is wasting his time as a psychiatrist. He could be a blogger!
Anyway, if I was right about happiness, who knows, maybe I was also right about creating a successful brand? Here’s what I wrote at the time:
- Make sure you’re selling excellent products.
- Make sure you’re taking good care of your customers.
- Make sure your ads demonstrate how your product is different from, and better than your competitor’s.
That’s what builds brands, and that’s all you need to know. The rest is chitchat.
Read Bob Hoffman’s full biography here: https://www.blogger.com/profile/05158827977385952634 or, follow Bob Hoffman online @adcontrarian.
About Hallaron Advertising Agency
Mike Hallaron is principal partner and has served as director of accounts at Hallaron Advertising Agency in The Woodlands, Texas since 2003. The agency works closely with clients divining advertising strategy and implementing effective, award-winning campaigns. More than just an idea shop, Hallaron is a full-service agency focused on increasing client’s sales using TV, radio, mobile, Web, outdoor and social media.
2002 Timberloch Place, Suite 420
The Woodlands, Texas 77380