Filtration Technology Corporation is a leader in specialty filtration and separations technology. Known for engineering innovation in filters and vessels, FTC is the “luxury” brand of their business sector. When no one else can solve a process filtration problem, customers turn to FTC. For many years, Hallaron has worked with FTC to shape the company’s evolving brand and promote its robust product line. The agency has created award-winning marketing and sales collateral, videos, industry-focused PR, LinkedIn and trade campaigns for digital and print audiences, new product launches and go-to-market (GTM) campaigns and has steered the overall marketing communications strategy for FTC.
Hallaron has grown over the years to become a valuable and trusted partner for this industrial B2B client, and in the process has helped the company expand sales domestically and globally.