The Skinny on Container Tags, Cookies, and Snippets
Managing websites and digital marketing can be challenging for marketing managers and business owners. There are many complex programs, codes, and terms to know when making important decisions that will affect your success.
Container tags, cookies, and snippets serve different purposes in website management and digital advertising campaigns. This is a quick attempt to clarify each of them for you.
- Container Tags: Container tags are pieces of code (usually JavaScript) that are added to web pages to facilitate various functionalities such as analytics tracking, marketing tags, or other third-party scripts. They are typically placed within the <head> or <body> section of a webpage and are used to collect data or trigger actions without directly affecting the page content.
- Cookies: Cookies are small pieces of data stored on a user’s (customer’s) device by the web browser. They are used to store information about the user’s browsing activity, preferences, and authentication status. Cookies can be first-party or third-party and are commonly used for user authentication, session management, personalization, and tracking. As your agency, we are most interested in the tracking of potential leads and customers.
- Snippets: Snippets are small code snippets or pieces of content that are inserted into web pages to add specific functionality or features. They can include anything from widgets, forms, social media sharing buttons, to embedded videos or custom scripts. Snippets can be manually added to individual pages or managed through content management systems (CMS) like WordPress for easier integration and management. Typically, snippets are part of the web design process when we are building a new business website or adding new features.
Just remember that container tags are used to integrate third-party scripts and tools into web pages, cookies are used for storing user data and tracking user activity, and snippets are used to add specific functionality to web pages. Each serves a different purpose in website management and contributes to the overall functionality and user experience of a website or digital advertising campaign.
About Hallaron Advertising Agency
Mike Hallaron is founder and principal partner and has served as director of accounts at Hallaron Advertising Agency in The Woodlands, Texas since 2003. The agency works closely with clients supplying branding and advertising strategy and implementing effective, award-winning campaigns. More than just an idea shop, Hallaron is a full-service agency focused on increasing client’s sales using branding, marketing, and media services.
(281) 299-0538
2001 Timberloch Place, Suite 500
The Woodlands, Texas 77380