Restaurants using digital advertising strategies to drive business

The restaurant business is one of the toughest industries out there. With razor-thin profit margins and ever-changing customer preferences, owners and managers face constant challenges. But in today’s competitive market, digital advertising can be the game-changer that drives foot traffic and fills seats.

Restaurant owners and managers are thriving with four digital strategies tailored to their unique needs:

• Geofence Targeting Gets Local
  Hyperlocal ads reach diners within a specific radius pinned to an address, driving more foot traffic during lunch or dinner rushes. These are potential customers right in your neighborhood.
• Behavior-Based Ads
  We don’t want to waste your ads and budget on the wrong people. Using behavioral tags, we identify potential customers who frequent dining apps, visit competitors, or dine out 3+ times a week to maximize your brand’s visibility. They also may identify with related behaviors, such as “bars”, “nightlife” or “live music”. These are the best potential customers you can reach with your ads.
• Compelling Offers Drive Interest
  From digital coupons to limited-time promotions, we create irresistible deals that boost conversions. Savvy restaurant marketers use time-tested, proven creative strategies that build a sense of urgency and get customers in the door.
• Mobile Targeting Capitalizes on Our Phone Addiction
  Our ads and landing pages are designed to cater to on-the-go users, ensuring a seamless experience from click to conversion. Customers today live with their mobile phones. We use them for directions, reviews, and friend’s recommendations. Your ads should take full advantage of the mobile device they keep in their pocket or purse.

Want to turn your restaurant’s digital presence into a reservation machine? Let’s talk! Call us today (281) 299-0538.

To learn more, download our FREE Guide to Digital Advertising.