Measuring effectiveness differently in the digital era

There are so many good marketing videos of Les Binet & Peter Field found on YouTube.

We encourage CMO’s, VP’s of Sales or Marketing, brand managers, marketing managers of all stripes, and small business owners to listen carefully and learn about the balance of long-term brand campaigns vs short-term advertising campaigns. You need both but understanding the relationship is imperative to the long-term success of your business.

Not all ad campaigns are judged and measured the same. Keeping your short-term, often more narrow sales goals for performance activations (think product ads and e-commerce) within the long-term brand framework is the challenge. We love to sit down with prospective clients and explore both sides of this marketing equation. Let us know if would like to look at the big picture with us. Just hit the Contact button now.