Services.
Content Marketing.
Telling your story in real time as it unfolds.
- Build strong understanding of your customers’ habits, wants, and needs
- Distill core communication messages and themes
- Develop 12-month Editorial Calendar to plan content deliveries
- List top content distribution channels – earned and owned
- Integrate content with inbound marketing funnel to convert prospects into sales leads
- Track and measure results
Benefits.
- Delivers long term ROI – sustainable, re-purposed, long shelf life
- Drives more website traffic – videos, infographics, blogs, articles, press releases, and memes attract new viewers that become customers
- Generate more new leads – qualified, motivated buyers
- Lower cost-per-lead – less expensive than paid advertising and promotion
- Builds credibility and trust with customers
- Results are measurable – digital data easier to track and analyze