Based in Perth, Australia, this global client is the world leader in mined garnet used for abrasive industrial blasting and fine water jet cutting. With sales channels in North America, Europe, the Middle East, Asia, and Australia, GMA Garnet needed to manage diverse product lines and marketing communication strategies on five continents.
In 2017, Hallaron managed a dynamic re-brand that delivered a fresh, modern, global strategy for GMA Garnet and included new taglines, product line naming and packaging, and a working set of professional Brand Guidelines. Working closely with the client’s marketing team in Australia and in the United States, Hallaron met marketing and sales challenges around the world, delivering advertising campaigns, trade show collateral materials, training and marketing videos, and specialized sales materials. Hallaron delivered for GMA, providing award-winning creative campaigns for its digital, print, and trade show customers.