A good logo is an important element in your company’s brand strategy. Your logo is the face of your company. It is a visual depiction of your company brand.

A study conducted by Siegel+Gale found that memorable logos deliver positive brand benefits.

In comparison to the least memorable logos, the most memorable logos are:

• 13% more likely to get the attention of consumers
• 7% more likely to make people want to learn more about the brand
• 6% more likely to suggest a company is more unique than others in its category

“Simple was the word that came up above and beyond, more than anything else,” said Brian Rafferty, global director of research insights for Siegel+Gale. “When people were asked what makes a logo memorable, it was simplicity.”

When people are familiar with the brand’s logo, they are more likely to think positively of the company, while those who are unfamiliar with the company and its branding are more likely to assign negative values to that same design.

What makes a good logo in today’s climate?

Keep it Simple
In today’s digital world, logos that are most memorable to the general public use a clear and simple design. Avoid distracting elements and taglines.

Make it Timeless
When contemplating a brand redesign or developing a new identity for your business, be aware of changing trends in logo designs to avoid having your new logo look dated and most importantly, become unmemorable. It should stand the test of time but also appear modern.

Make it Versatile
The logo should be able to be printed or viewed in any size without losing its identity or purpose and work with or without color. Ask yourself, “Can it be displayed on a phone, billboard or product and still be recognizable as your brand?”

Memorable
Keeping a simple design that is easily recognized and utilized.

Considering a brand refresh or new logo? Call Hallaron today to speak with us about no-cost consultation at (281) 299-0538.